India’s startup ecosystem has become a beacon of innovation and entrepreneurship, driven by robust digital infrastructure, abundant capital, a talented workforce, and a supportive business environment bolstered by government initiatives. The Startup India initiative has played a crucial role in nurturing this vibrant ecosystem, offering tax exemptions, funding, and support for incubators and accelerators. Defined as entities less than ten years old with an annual turnover under one billion Indian rupees, Indian startups are thriving, particularly in major hubs like Bangalore, Delhi, Mumbai, and Chennai. However, it’s the Tier-II and Tier-III cities that are increasingly becoming the preferred destinations for investment, showcasing the dynamic and expansive nature of India’s startup landscape.
In 2024, e-commerce, enterprise tech, and fintech continued to dominate the scene, although they faced a downturn in funding compared to the previous year. Conversely, deeptech emerged as a bright spot, attracting significant investor interest and more funding deals, supported by government initiatives like the National Research Fund and DeepTech Startup Policy. Cleantech also gained traction, receiving substantial funding and poised to contribute to India’s net-zero emissions target by 2070. As the Indian startup ecosystem gears up for a rebound in 2024, sectors like artificial intelligence, biotech, space tech, and clean energy are set to lead the charge, promising transformative impacts across industries. Amidst higher interest rates, reduced venture capital funding, and a slow economy, a select group of new startups is poised for rapid growth, redefining success in a challenging environment. Here is a look some hot new new startups in India for 2024 you’ve never met before!
1. ProductLogz
ProductLogz is addressing the challenges many businesses face in managing user feedback, product development, and communication about updates effectively. By providing a comprehensive suite of tools that integrates user feedback collection, roadmap oversight, and changelog documentation, ProductLogz enables companies to streamline these processes. This not only helps in prioritizing product features based on actual user demand but also enhances transparency with customers through well-documented updates. The unique reward system embedded within ProductLogz further assists businesses in transforming casual users into loyal advocates by incentivizing engagement and feedback, thereby fostering a more dedicated customer base.
Year founded: 2024
Location: India
Funding: Undisclosed
Website: https://www.productlogz.com/
2. Optionlogy
Year founded: 2024
Location: India
Funding: Undisclosed
Website: https://optionlogy.capitsign.com/
3. SubPage.app
SubPage is addressing the complexities and limitations faced by businesses when managing multiple aspects of their online presence. This innovative startup offers a no-code platform that simplifies the creation and integration of essential website components such as help centers, blogs, roadmaps, policy documents, and changelogs. By allowing users to manage these elements from one unified interface without needing coding skills, SubPage significantly reduces the technical barriers typically associated with content management systems (CMS) and traditional website builders.Moreover, SubPage enhances operational efficiency through features like role-specific sharing options and real-time collaboration tools. Its built-in AI assistant accelerates content development across various subpages, making it easier for teams to maintain up-to-date and cohesive web content. The option to host on SubPage’s service or a custom domain provides flexibility for businesses looking to streamline their web hosting process. Overall, SubPage is revolutionizing how companies build and maintain their digital infrastructure in an increasingly digital world.
Year founded: 2024
Location: India
Funding: Undisclosed
Website: https://subpage.app/
5. Interacly AI
Interacly AI is tackling the prevalent issue of overwhelming and intricate landing pages that often result in user frustration and decreased engagement. By simplifying how users interact with digital content, whether it be products, services, or governmental initiatives, Interacly AI aims to reduce cognitive load and enhance overall user experience. The startup goes a step further by empowering businesses and individuals to improve their data handling capabilities. It offers tools for creating customized chatbots that can be integrated seamlessly across various platforms using straightforward coding methods. This dual approach not only improves accessibility but also personalizes user interactions, making digital navigation more intuitive and effective.
Year founded: 2024
Location: India
Funding: Undisclosed
Website: https://interacly.com/
6. PocketGuard
Year founded: 2024
Location: India
Funding: Undisclosed
Website: https://pocketguard.com/
8. ClientJoy
Diarupt, operating under the name Clientjoy CRM, addresses a range of challenges faced by small to medium-sized enterprises, especially agencies and freelancers. This startup offers a comprehensive solution designed to streamline various aspects of business management through an all-in-one platform. By integrating tools for sales pipeline management, web forms, proposals, contracts, appointments, client management, and more into a single interface, Clientjoy CRM simplifies operations and enhances efficiency. The platform also supports invoicing and payments processes which are crucial for maintaining cash flow in smaller businesses. Additionally, it provides options for white-label customization allowing businesses to maintain brand consistency across their tools. With its wide adoption across 90 countries by thousands of agencies and freelancers, Clientjoy CRM is significantly easing the administrative burden and helping these businesses scale effectively.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.clientjoy.io/
9. UniDub.co
UniDub is addressing the complex challenges of global content distribution, particularly the barriers posed by language. This innovative startup leverages artificial intelligence to streamline the dubbing process for videos, web series, and audiobooks into more than 40 languages. By incorporating advanced features like background music adaptation and emotional inflection matching, UniDub not only enhances the viewer's experience but also maintains the original content's stylistic nuances. This approach significantly cuts down on the expenses and logistical complications typically associated with traditional dubbing methods, making it easier for content creators to reach a broader international audience efficiently and cost-effectively.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://unidub.co/
10. InstaDiv
InstaDiv is addressing several critical challenges faced by mobile app developers and marketers, particularly in enhancing user engagement and streamlining content updates. By offering a low-code platform that allows for the rapid deployment of server-driven components like in-app notifications, feedback forms, and interactive surveys, InstaDiv empowers teams to implement dynamic content without the need for frequent app updates through app stores. This capability not only accelerates the process of making iterative improvements based on user feedback but also significantly enhances the ability to engage users proactively with personalized content triggered by their actions within the app. The integration features such as banners, carousel displays, and a unique Picture-in-Picture StoryView further enrich the user experience while providing valuable insights into user behavior. This comprehensive suite of tools is designed to foster a more interactive and responsive mobile environment, ultimately driving higher satisfaction and retention rates.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://instadiv.com/
12. MysticLabs AI
MysticLabs AI is addressing the complexities and challenges associated with implementing generative AI applications by creating a centralized hub that leverages cutting-edge large language models (LLMs). This startup aims to simplify access to advanced AI technologies, enabling businesses and developers to harness the power of generative AI for diverse applications such as content creation, automated customer support, and personalized experiences. By focusing on state-of-the-art LLMs, MysticLabs AI is poised to drive innovation and efficiency across various industries looking to integrate smarter, more responsive AI capabilities into their operations.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.mysticlabs.ai/
13. Data is beautiful
The startup "Data is Beautiful" addresses the niche intersection of data science and visual arts. It aims to solve the problem of making complex data not only accessible but also aesthetically pleasing, transforming raw datasets into engaging, artistic visualizations. This approach caters to both art enthusiasts and professionals in data-driven fields, providing them with a unique perspective on data interpretation. By treating data points as artistic elements and employing AI for creative visualization, "Data is Beautiful" enhances the appeal and comprehension of statistical information, promoting a deeper appreciation and understanding among its audience.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://dataisbeautiful.club/
15. Retunnel
Retunnel is addressing the intricate and time-consuming challenges of social media marketing that many indie makers, startups, and agencies face. By automating tasks such as content creation, graphic design, and daily brainstorming sessions, Retunnel aims to streamline the digital marketing process. This platform not only simplifies the generation of engaging content through AI-driven suggestions but also enhances productivity by managing scheduling and multi-tier approvals. Furthermore, it supports a variety of brands simultaneously while offering robust workflow management tools. This comprehensive approach helps marketers save time and focus on strategic initiatives rather than getting bogged down in operational details.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://retunnel.com/
16. UUKI
UUKI is a dynamic startup that aims to revolutionize how communities engage and interact online. By integrating web3 technologies, UUKI enhances the traditional community platform, allowing for more secure and transparent interactions. The platform focuses on fostering meaningful connections through various channels such as events, newsletters, and dedicated community pages. This approach not only helps in building stronger community bonds but also enables users to leverage the latest in blockchain technology for a more enriched communal experience. UUKI addresses the need for a cohesive, interactive space where like-minded individuals can come together and thrive in a digitally evolving landscape.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.uuki.live/
17. GravityWrite
GravityWrite is addressing the challenges faced by content creators, marketers, and businesses in producing high-quality, engaging content consistently and efficiently. By harnessing the power of artificial intelligence, GravityWrite aims to streamline the content creation process, enabling users to quickly generate compelling content for a variety of platforms including blogs, advertisements, emails, and social media. This tool seeks to boost user engagement and conversion rates while also increasing revenue by delivering tailored content that resonates with target audiences. In doing so, GravityWrite alleviates the pressure on marketing teams and entrepreneurs who need to maintain a constant flow of fresh and relevant content without compromising quality.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://gravitywrite.com/
19. Picyard
Picyard is addressing the common challenge faced by many individuals and businesses: the need to produce visually appealing images without extensive expertise in graphic design. This startup offers a user-friendly web application that simplifies the process of enhancing photos, making it accessible even to those with minimal technical skills. By providing tools that are both powerful and easy to navigate, Picyard enables users to create professional-quality images for websites, social media, and other digital platforms, effectively supporting their marketing and branding efforts.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://picyard.ubout.in/
21. Merlin AI – ChatGPT app for Chrome
Merlin AI - ChatGPT Extension for Chrome is designed to address the challenges faced by a diverse range of users including students, copywriters, marketers, and software developers who require efficient and integrated access to information. By embedding ChatGPT responses alongside search results from major engines like Google and Bing, Merlin AI enhances productivity and streamlines the research process. This tool simplifies the user experience by allowing quick activation with a shortcut (Cmd+M), enabling users to overlay ChatGPT's AI-driven insights directly onto any website they are viewing. This integration helps in making informed decisions faster, improving content creation, and optimizing search efficiency across various disciplines.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://merlin.foyer.work/
22. NocodeMRR
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.nocodemrr.com/
24. Postinges
Postinges is addressing the complexities and inefficiencies often encountered in social media marketing management. By offering a unified dashboard that allows users to schedule multiple posts across different platforms simultaneously, this startup aims to streamline the workflow for marketers. This solution not only saves time but also reduces the hassle of managing multiple accounts separately, thereby enhancing productivity and focus. Postinges seeks to simplify digital marketing efforts, making it more accessible and effective for businesses of all sizes to maintain a robust online presence.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.postinges.com/
25. MagicSlides App
MagicSlides App is addressing the common challenge faced by professionals and students alike: the time-consuming task of creating concise and impactful presentations. By leveraging AI-driven technology as an add-on for Google Slides, MagicSlides App simplifies the process of condensing large amounts of text into summarized, visually appealing slides. This solution not only enhances productivity but also improves the quality of presentations, making complex information more accessible and engaging for audiences.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.magicslides.app/
26. Oogyy
ChatterDocs, as described, appears to be a startup focused on enhancing the operational efficiency of educational institutions through its comprehensive ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) system named Oogyy. The platform aims to address several pain points commonly faced by educational administrators by streamlining critical processes such as enrollment management, faculty coordination, student engagement, space utilization, and financial operations including tuition billing. Additionally, ChatterDocs seeks to improve promotional activities for these institutions, potentially increasing their ability to attract and retain learners. By integrating these various functions into a single platform, ChatterDocs is positioned to offer a more cohesive and efficient administrative experience in the education sector.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://oogyy.com/
27. Habit Tracker To-Do
Apicrypto, as described, is addressing the challenge of maintaining consistent personal growth and achieving set goals through structured planning and tracking. By offering a 12-month tracker along with a goal-setting worksheet, Apicrypto aims to enhance users' wellness, efficiency, and self-growth. This startup provides tools that help individuals stay motivated and organized, enabling them to create lasting changes in various aspects of their lives. The focus on habit formation and task management suggests that Apicrypto is dedicated to supporting users in building productive routines that lead to successful outcomes.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://habittracker2do.com/
30. ChatGenius
Based on the description provided, ChatGenius appears to be a startup focused on enhancing information accessibility and reliability. It aims to solve the problem of obtaining quick and accurate responses to various queries, along with facilitating image creation. This service is particularly valuable for users who require immediate information without the hassle of searching through multiple sources. By consolidating these services into one platform, ChatGenius provides a streamlined solution that addresses the need for efficiency and accuracy in information retrieval and content creation.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://chatgenius.tech/
31. hire.win
The startup hire.win is addressing the complexities and inefficiencies often encountered in the recruitment process. By offering a highly customizable careers page, they enable companies to tailor their hiring portal to reflect their unique brand and specific needs effectively. This flexibility ensures that businesses can present themselves accurately to potential candidates. Furthermore, hire.win enhances operational efficiency through its robust Applicant Tracking System (ATS). This system streamlines candidate management from application receipt through to interview scheduling, making it easier for HR departments to organize and accelerate their hiring processes. Overall, hire.win aims to transform how companies attract, manage, and engage with prospective employees, thereby optimizing the recruitment cycle.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://hire.win/
32. SheetAI App
DivusX, through its SheetsAI App, is addressing the challenge of streamlining complex and labor-intensive spreadsheet tasks. By integrating AI prompts directly within spreadsheets, the startup aims to enhance productivity and efficiency for users who regularly engage with data analysis and management. This innovative approach not only simplifies intricate processes but also significantly reduces the time spent on spreadsheet-related tasks, allowing users to focus on more strategic activities. This solution is particularly beneficial for professionals in fields such as finance, research, and administration where spreadsheet manipulation is frequent and critical.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.sheetai.app/
33. Tweak
Tweak is addressing the common issue of lackluster digital content presentation, particularly in social media posts and professional communications that involve screenshots. By transforming ordinary screen captures into polished and visually appealing images, Tweak enhances online engagement and aesthetic appeal. The startup provides users with tools to add sleek borders, apply shadow effects, reposition images, and adjust padding, ensuring that each screenshot not only conveys information but also complements the overall design of the content it accompanies. This focus on customization allows users to elevate their digital presence, making their posts stand out in a crowded digital landscape.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.tweakit.live/
34. Invoice Desk
Invoice Desk is addressing the complexities and inefficiencies often associated with billing and invoicing in business operations. By offering an API-centric billing application, this startup aims to streamline the integration and automation of invoicing processes. This solution is particularly valuable for businesses looking to reduce manual data entry errors, speed up payment cycles, and enhance overall financial workflow efficiency. Invoice Desk's approach allows companies to seamlessly incorporate advanced billing functions into their existing systems, thereby improving accuracy and saving time for businesses of all sizes.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://invoicedesk.app/
35. Desku
Desku.io is addressing the critical challenges faced by small and medium-sized businesses (SMBs) in managing customer support and enhancing customer experience. By integrating AI-driven technologies such as live chat, chatbots, and no-code automation into their platform, Desku.io aims to streamline communication channels between businesses and their customers. This approach not only improves response times but also ensures that customer interactions are more personalized and efficient. The use of no-code automation further empowers SMBs to implement complex workflows without the need for extensive technical expertise, thereby simplifying operations and reducing overhead costs associated with customer support.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://desku.io/
37. Pinggy
Pinggy is addressing the challenges developers face when they need to share local development environments with stakeholders or clients who are not on the same network. Traditionally, sharing a localhost environment for testing or demonstration purposes involves complex setups like deploying to a staging server or configuring VPN access. Pinggy simplifies this process by allowing developers to share their localhost with public URLs through a straightforward command, eliminating the need for additional software installations. This solution not only facilitates easier collaboration and immediate feedback but also streamlines the process of integrating webhooks and hosting files directly from one's laptop, enhancing productivity and reducing setup times.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://pinggy.io/
38. Torq AI
Torq AI is addressing the common challenges faced by professionals in managing their daily communications and data handling tasks efficiently. By offering a Chrome extension that integrates AI-powered quick responses in Gmail and facilitates easy data retrieval, Torq AI aims to streamline workflow, enhance communication efficiency, and significantly boost productivity. This solution targets individuals looking to optimize their workday by reducing the time spent on repetitive tasks and improving overall task management through automation. Torq AI's initiative is part of a broader movement towards leveraging technology to reimagine productivity in professional settings.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.torq.live/
39. Pressify.in
Loado appears to be addressing a common challenge faced by many startups: gaining visibility and attracting investment. By providing a platform that simplifies the process of connecting with media outlets, journalists, influencers, podcasts, and investors, Loado helps emerging companies overcome the obscurity that often hampers their growth. This service is particularly valuable for innovators who have developed compelling products or services but struggle to capture the attention necessary to scale their operations and secure funding. Through its user-friendly interface and comprehensive database, Loado plays a pivotal role in enhancing the exposure of startups, thereby increasing their chances of success in competitive markets.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://pressify.in/
40. Orimon
Orimon.AI is addressing several critical challenges faced by businesses in managing customer interactions and enhancing sales performance. This innovative startup offers a ChatGPT-inspired conversational sales assistant that not only facilitates seamless communication through live chat but also supports over 150 languages, making it an invaluable tool for global business operations. By potentially boosting conversion rates by up to 250% and reducing customer acquisition costs by as much as 25%, Orimon.AI aims to significantly improve the efficiency and cost-effectiveness of sales processes. Furthermore, its intuitive dashboard allows for customization of conversation flows tailored to specific business needs—be it sales, marketing inquiries, or general FAQs—thereby enhancing user experience and operational agility. The platform also provides deep insights into customer interaction metrics such as conversation length and sentiment analysis, enabling businesses to refine their strategies based on real-time data analysis.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://orimon.ai/
41. SuperDev Pro
SuperDev Pro is addressing the inefficiencies and complexities often encountered in web development, particularly during the debugging process. By enhancing Chrome DevTools, this startup offers a solution that saves developers significant time and effort, allowing them to focus more on the creative aspects of building visually appealing and functional websites. SuperDev Pro positions itself as an essential tool for front-end developers and designers who aim to streamline their workflow and improve productivity. With over 4000 users already benefiting from its features, SuperDev Pro is dedicated to elevating the standard of web development practices by making sophisticated tools accessible and user-friendly.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.superdevpro.com/
42. Pepcorns
Pepcorns is addressing several significant challenges in the startup investment landscape. Firstly, it aims to democratize access to startup investments, allowing individuals who may not have substantial capital to invest in promising ventures with as little as INR 1000. This opens up opportunities for a broader range of investors, breaking down the traditional barriers that often limit venture capital investment to high-net-worth individuals or institutional investors. Secondly, Pepcorns simplifies the funding process for entrepreneurs, providing them with a platform to secure necessary capital without navigating the complex and often daunting world of venture fundraising. By connecting startup founders directly with private investors, venture capitalists, angel investors, and mentors all in one place, Pepcorns fosters a supportive community that accelerates innovation and growth.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.pepcorns.com/
43. Tweetmonk
Tweetmonk addresses several challenges faced by active Twitter users, particularly those looking to enhance their online presence and engagement. Firstly, it tackles the issue of time management by providing tools for scheduling tweets and threads, allowing users to maintain a consistent presence without needing to be constantly active. Secondly, Tweetmonk aids in content creation—a common stumbling block for many users—by utilizing AI to generate engaging media content, suggest initial tweet ideas, and recommend relevant hashtags. This not only streamlines the creative process but also helps in expanding the reach and impact of users' tweets. By integrating these features into a user-friendly platform, Tweetmonk makes it easier for Twitter enthusiasts and digital marketers to maximize their social media effectiveness efficiently.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://tweetmonk.com/
45. DZap
The startup Harmonize, as described, appears to be addressing several critical challenges faced by cryptocurrency traders and investors. Firstly, it simplifies the process of managing multiple transactions through its Multi-Purchase and Multi-Sale capabilities, allowing users to buy or sell various tokens in a single transaction. This not only saves time but also potentially reduces the costs associated with individual transactions.Secondly, Harmonize offers a Dollar Cost Averaging (DCA) feature that automates the buying or selling of cryptocurrencies at regular intervals. This strategy can help users optimize their returns by mitigating the risks associated with volatile market conditions.Furthermore, Harmonize focuses on enhancing user experience by securing favorable rates for swaps and significantly cutting down on gas costs—expenses incurred during transactions on blockchain networks. By promising reductions in time spent on transactions and ensuring security through thorough audits, Harmonize supports trading activities on popular blockchain networks like BSC, Polygon, Arbitrum, and Ethereum. These features collectively aim to make cryptocurrency trading more efficient and cost-effective for its users.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://dzap.io/
46. Review Pilot
Review Pilot is addressing the challenge of managing and responding to mobile app reviews efficiently. By integrating directly with Slack, this startup eliminates the need for developers and marketers to switch between multiple platforms, thereby streamlining the process of monitoring and replying to user feedback. The tool facilitates immediate responses to reviews on both Apple App Store and Google Play Store, which can significantly enhance customer satisfaction and engagement. Additionally, Review Pilot simplifies the creation of social proof by allowing users to effortlessly share top reviews within their network on Slack. This not only boosts an app’s credibility but also aids in marketing efforts without requiring design skills. Moreover, leveraging AI through chat-GPT for generating responses helps maintain high-quality communication with users, all while being offered at no cost, making it an accessible tool for startups and established companies alike.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://www.reviewpilot.app/
47. StoreMart SaaS
StoreMart SaaS is addressing the challenges faced by small to medium-sized enterprises (SMEs) when venturing into e-commerce. Many SMEs struggle with the technical complexities and resource requirements needed to set up and manage an online store effectively. StoreMart SaaS offers a comprehensive, user-friendly platform that simplifies these processes, enabling businesses to launch and maintain their e-commerce sites with ease. By providing an intuitive interface and powerful tools for site management, inventory control, and sales optimization, StoreMart SaaS helps these companies overcome common barriers to entry in the digital marketplace, facilitating a smoother transition to online sales.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://1.envato.market/gbYn6O
49. MakeForms
MakeForms.io is addressing several critical challenges in the realm of online data collection and management. This innovative startup offers a sophisticated platform for creating customized online forms that cater to a diverse array of organizational needs, from businesses to non-profits. By integrating features such as conditional logic and adaptable workflows, MakeForms.io enables users to design forms that are not only functional but also highly interactive, improving user engagement and response quality. The platform's emphasis on branding and customization allows organizations to maintain their visual identity consistently across various platforms, enhancing brand recognition and trust. Additionally, MakeForms.io facilitates efficient team collaboration with features like shared access and WorkSpaces, ensuring that form creation and data handling are seamless processes. The startup also prioritizes data integrity with tools for source tracking and verification of submissions, thereby bolstering the reliability of the collected information.
Year founded: 2023
Location: India
Funding: Undisclosed
Website: https://makeforms.io/
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